It is Time To Make Yourself Heard

Inspiration of the Blog

It is said that everything occurs with a string of reasons. If it was not my well-performed but unaccepted final assessment in PwC London, not my random action of  joining the E-marketing association at LinkedIn,  not my curiosity to travel over 3 hours by train to Brighton for the Wired Sussex Workshop, there would be no chance for me to experience the cutting-edge media industry,  inspired by these excellent digital-marketing executives who lit up my enthusiasm and helped dot the beatiful line for the potential CAREER that I'm really interested into.

How much do you know about Online Marketing?

With nearly a full hand-written notebook so far, the exploring of online marketing is still relentless, from strategy implemention, useful measurement tools, technic & toptips to successful case studies.

In general, Web 2.0 Marketing consists of 

1) SEO - Search Engine Optimisation (natural search)
The higher your website ranks in the search engine result page (SERP), the easier you'll be found by others.

2) PPC - Pay Per Click  Advertisments(paid search)
Certain rate of costs will occur everytime your ads is clicked. A common and effective way to boost your traffic.

3) Email Marketing
 Direct marketing method toward individuals, whereas the web technology make it much easier to reach the target audience, evaluate responses and monitor the effectiveness of the campagin.

4) Social Media
Online interaction based on various platforms mainly including:

Social Network -- Significant online societies (eg. Facebook, Linkedin) for people to contact, communicate, build relationships, share information, form groups of common focus/interests.

Blogs -- Open 'diaries' for individuals or enterprises to display, deliver and update information in the format of articles, pics and videos for others to read, comment and share.

Micro-Blogs -- Mini blogs with maximum 140 characteristics featured for frequent and live update via internet and mobile facilities. (eg. Twitter)

Multimedia displays -- Conveniet web servers for people to share different format of contents such as Flickr for photo albums and Youtube for video clips.

Planting the Tree at the Age of Branding

When customers' thoughts are racing with technology, you can hardly image how important the 'Brand' is toward anyone at every minute. It's the golden time to make yourself heard no matter whether you are an enterprise or simply an individual with ideas as I am :)

This basic overview of digital marketing is like a tip of the iceberg even from my notebook. Blogging really helps me to think and to extend the knowledge a lot further. Same as online marketing, a process described as fostering a tree, where constant effort should be a must.