What is Your Flavor of Ice Cream?

If you like 'Farming' and 'Cooking' online but still feel yourself a little bit old-fashioned in the Web 2.0 age, let me tell you two stories and you'll be impressed by how up-to-date you are and how influencial you can be.

1. The Hostel Booking Story

One day John traveled to a new place and wanted to find a hostel. So he asked for recommendations on Twitter by mobile. Coincidently two local friends suggested him the same hostel, and before he made the decision, that hostel had already sent him the directions, current hospitality and availability on Twitter, whereas John was happy to choose it and got settled down quickly.

That's how real time service works. The hostel applied easy tools to track comments that related to its name or website, so as to provide instant service to any potential customer.

On the other hand, it is said that people might tell one friend about a pleasant experience while telling 10 friends about the bad thing happend to him. Imagine if John encountered bad service or dirty duvet in the hostel, he probably would share his unhappiness with more friends not only via Twitter on phone but also on travel rating systems, his blog and other social networks before he ever thought of making a formal complaint to the hostel's customer service manager.

With the word of mouth becoming 'world' of mouth, the social media has put another 'crown' on the customers' head. The truth is that peer recommendation is far more important than costly advertisements. And when customer service evloves to the form of one-to-one communication, news and products will come to knock on your door. And they never dare treat you badly before, during and after purchase in case of losing TRUST of their brand in a flash.

2. The Icecream Story

Still confused about 'Social Media' as an ambiguous jargon? The town of 'Scoopville' will tell you how simply it works.




Now you know what an expert you already are in Social Media.

Here's another video with astonishing figures of the Social Network around that you might never realise. Take a breath before you click it.